About
With over 15 years of experience as a designer and the founder of "Parpar" Studio,
I bring a unique blend of strategic thinking, high-level execution, and a deep understanding of both business goals and user needs. Throughout my career, I have led diverse and complex projects—from comprehensive brand identities and environmental design to intuitive digital interfaces (UX/UI).
I believe that great design is purposeful; it solves problems, builds emotional connections, and drives results. My background as an independent studio owner has equipped me with the leadership skills to manage end-to-end projects, collaborate with stakeholders, and translate complex visions into precise, innovative visual languages
My professional journey is defined by a commitment to versatile and impactful design.
I have successfully spearheaded wide-ranging projects, from large-scale branding and signage for the Elyachar Library at the Technion to comprehensive visual languages for medical facilities like the Eshed Cardiology Institute and cultural initiatives like the 'Nefesh' musical. My expertise extends to building digital platforms for organizations like JLM4ALL and crafting user-centric UX/UI case studies that bridge the gap between aesthetics and functionality.
Beyond my studio work, I am dedicated to empowering fellow business owners. I have developed and led a professional training program for designers and a workshop for female entrepreneurs, focusing on 'self-design' for business. In these sessions, I provide the practical tools and strategic guidance needed to maintain a high-quality visual appearance and manage a professional brand identity independently.
Software & Web-Design Skills
Adobe Creative Suite (Ps, Ai, Id)
Figma
WordPress+Elementor
Wix
Generative AI