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Final project
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Netcraft Acadamy
Waiting is the worst part of dining out.
Menyuz was born to transform the restaurant experience
by removing unnecessary wait times, empowering diners to take control of their meal - from ordering to paying - right from their table.
The Problems
Typical challenges diners face in traditional restaurant service
A long wait for the waiter
To receive the menus, to take an order and to complete deficiencies, comments and special requests even after the dish has arrived.
Idle waiting time
While waiting for the dish to arrive diners experience "dead time".
Complications in
dividing the bill
Dividing the payment among many diners and calculating the service charge is often complicated.
The Solutions
1
Order, pay, and get service instantly no need to wait!
From ordering to billing and special requests – everything is just a tap away. In this application the diner can:
Order the dish through the menu
Call the waiter through the app while specifying the request in detail.
See the bill and pay directly from the app!
2
Transforming Wait Time into
Quality Time
Expectation Management: Provides full transparency by displaying estimated preparation times for each dish before ordering, followed by real-time tracking.
Eliminating "Dead Time": Integrates interactive social games within the app to create a fun and engaging experience at the table while waiting for the dish.
3
Seamless Bill Splitting & Payments
Flexible Payment Options: Diners can effortlessly choose to pay for themselves, the entire table, or specific companions with just a few taps.
Automated Accuracy: The app handles all calculations, including optional service fees, and enables direct, secure payments to eliminate end-of-meal friction.
Benchmark
Apart from the standard digital-tablet restaurant menus, that are common in restaurants and cafes and do not allow ordering dishes, payment and calling the waiter through the menu, there are today several interesting developments for mobile devices that are b to b to c applications.
These are the apps I researched,
compared to Menyuz in a number of key features
User Research
97 people answered my questionnaire,
and here is what I found out:
User Persona
Ayelet Levi
38, Ramat-Gan | High-Tech Professional & Mother
"Quality time is my priority; I need technology that supports it, not interrupts it."
Her Needs:
Ayelet views time as her most valuable resource. Between her career and family, dining out is her way to recharge. She seeks a seamless and frictionless experience:
-
Maximum Efficiency: Minimal time wasted waiting for a menu or a server.
-
Control Over the Experience: The ability to order and pay exactly when it suits her.
-
Social Focus: Peace of mind that allows her to focus on the conversation, not the logistics of the meal.
Pain Points:
Erosion of Quality Time: Long waits for a server at the start of the meal kill the momentum and turn "rare pastime" into wasted "dead time."
The Service "Black Hole": The struggle to catch a waiter's attention for small requests (extra napkins, water, sauces) interrupts the flow of conversation and creates frustration.
End-of-Meal Friction: The cumbersome ritual of manually splitting the bill and calculating tips overshadows the positive experience she had during the meal.
User Scenario
Ayelet is meeting three close friends at a beachfront cafe. Since they haven't seen each other in a while and have a strict two-hour window, every minute counts.
Arriving hungry, they want to jump straight into ordering so they can maximize their time for deep conversation, dessert, and a quick stroll on the beach before parting ways.
With the app, they avoid the usual friction of flagging down a waiter or the awkward, time-consuming process of manually splitting the bill and calculating tips at the end. Instead, they can focus entirely on what matters most: their friendship.
User Flow
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Wireframes
UI Design
Since this is a "white label" application, the design will vary from business to business in terms of color and logo.
As part of the project, I chose to design according to the graphic language of the Israeli cafe chain "Cafe-Cafe".
The menu is designed in Hebrew and from right to left.
Logo
Font
Fb Trampolina
Color pallette
#FD8679
#740D3C
#461429
Buttons
